In a heartfelt tribute to America’s farmers, Ram Trucks once delivered one of the most memorable Super Bowl commercials of all time. They didn’t use flashy graphics or over-the-top special effects. Instead, they tapped into something far more powerful: the voice of legendary broadcaster Paul Harvey. His iconic 1978 speech, “So God Made a Farmer,” became the centerpiece of a moving two-minute ad that paid homage to the backbone of the country—our farmers.

The commercial debuted during the Super Bowl, a time when millions of Americans gather to watch not only the big game but also the most highly anticipated commercials of the year. Yet, this ad was different from the usual spectacle. It was quiet. Reflective. And it resonated on a deeper level.

Paul Harvey’s voice, familiar to so many Americans, rang out with the cadence of a small-town preacher delivering a Sunday sermon. The audio, unpolished and genuine, was lifted straight from his original speech. There were no frills, no unnecessary background music to compete with his message. This simplicity was intentional, allowing his words to shine.

As Harvey spoke, the screen showed a series of still photographs. These weren’t glossy, staged images you’d find in a magazine. They looked like snapshots pulled from an old family photo album—authentic moments of real farmers working the land, caring for animals, and raising their families. Scenes of weathered barns, golden fields stretching toward the horizon, and quiet, faithful moments at family dinner tables painted a portrait of rural America’s heart and soul.

Mixed into these scenes were glimpses of Ram trucks. They weren’t the main focus, but they blended seamlessly into the story. The trucks were shown as they are in real life—on farms, in fields, hauling heavy loads, and standing as reliable workhorses beside the farmers they serve.

Harvey’s words celebrated the strength, perseverance, and deep moral fiber of farmers. One of the most striking lines in his speech was, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to tame lambs and wean pigs and tend the pink-combed pullets.” That single sentence captured the extraordinary balance farmers maintain between toughness and tenderness.

Throughout the ad, Harvey’s speech interwove powerful themes of faith, family, patriotism, and hard work. He spoke of farmers getting up before dawn, working all day, and often going to bed after midnight, only to do it all again the next day. His words painted farmers as the unsung heroes of the nation—people whose tireless labor feeds the country and sustains its spirit.

Ram Trucks managed to combine three enduring American symbols into one unforgettable message: the farmer, the Ram truck, and Paul Harvey. Together, they created a moment that felt timeless—a respectful nod to heritage, community, and the values that built America.

The ad did more than sell trucks. It told a story. It reminded millions of people where they came from, what values matter, and why the American farmer holds such an important place in the nation’s heart.

For two minutes, in the middle of one of the year’s biggest entertainment spectacles, the world slowed down. It was quiet, reverent, and deeply moving. And in that quiet, Ram Trucks delivered a message that stuck with people long after the final whistle.