In October 2016, a powerful movement took over social media, gaining attention worldwide. The campaign, led by the Australian non-profit organization YGAP, saw male celebrities proudly sharing photos of themselves with one painted fingernail. But this wasn’t just a fashion statement—it was a call to action aimed at raising awareness about a devastating issue: the sexual assault of children, a crime in which men are responsible for a staggering 90 percent of all cases.

The Campaign: “Nail it to End it”

The campaign, known as “Nail it to End it,” was simple in its premise but profound in its message. By encouraging men to paint one fingernail, YGAP aimed to spark conversations, raise awareness, and, most importantly, collect donations to support programs that work to end child abuse. The painted nail represents the one in five children who will experience violence or abuse before they turn 18—a heartbreaking statistic that the campaign seeks to change.

Although women were encouraged to participate, the focus was intentionally placed on men, given the overwhelming percentage of male perpetrators in child sexual assault cases. By asking men to publicly show their support through this small but visible gesture, YGAP hoped to break down barriers and create a conversation about an issue that is often silenced or ignored.

Celebrities Taking a Stand

The campaign quickly gained traction on social media, with the hashtags #PolishedMan and #nailedit going viral. Celebrities, both from Australia and around the world, jumped on board, using their platforms to promote the cause. Among those who participated were famous names like Aussie actor Chris Hemsworth, champion swimmer Michael Klim, and Hollywood star Zac Efron. Each of these celebrities proudly displayed their polished nail in photos, using their influence to amplify the message of the campaign.

By painting a single nail, these public figures helped bring attention to an issue that often remains in the shadows. Their participation not only raised awareness but also showed that men, too, can be advocates for change when it comes to ending violence against children. The involvement of such high-profile celebrities was crucial in drawing attention to the cause and encouraging others to join the movement.

Raising Awareness and Funds

The painted nail serves as both a symbol of solidarity and a conversation starter. When people see a man with a polished nail, they’re likely to ask questions—Why just one nail? What does it represent? This provides an opportunity to talk about the shocking statistics and the need for action. The goal of YGAP’s campaign is to use these moments to not only raise awareness but also drive donations to fund programs that combat child abuse.

Through donations raised by the campaign, YGAP supports prevention and recovery programs for children who have been affected by violence. The funds help provide safe spaces, counseling, and education programs that can make a difference in the lives of young survivors.

Why the Focus on Men?

The focus on men in this campaign is deliberate and necessary. The statistics are clear—men are responsible for the majority of child sexual assaults. By involving men directly in the conversation, YGAP is working to dismantle harmful stereotypes and encourage men to be part of the solution. The painted nail is a reminder that everyone has a role to play in ending violence against children, and it challenges traditional ideas of masculinity by showing that standing up for what’s right is a sign of strength, not weakness.

The Lasting Impact

Since its inception, the “Nail it to End it” campaign has continued to inspire people around the world. While the statistics are heartbreaking, the movement has proven that change is possible when people come together to raise awareness and take action. One painted nail may seem like a small gesture, but its impact has been profound, helping to fund programs that protect vulnerable children and offering hope for a future where no child has to suffer abuse.